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Nordstrom
Nordstrom needed a way to more accurately predict and build color for its newsprint advertisements. Nordstrom also requested a better representation of the final print ad. This was a challenge, because the hue and absorption of newspaper makes it difficult to accurately represent color during the production phase.
Working with Nordstrom, Imagine created a technique that allowed better simulation of newspaper printing during the production and proofing cycles. This allowed the Nordstrom team to make more realistic decisions about the color and composition of the newsprint ads, resulting in a superior product. Nordstrom and its vendors were satisfied with this process and its outcome-a better representation of the Nordstrom product, which in turn, benefited sales.
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